Council approve trademark usage and logo brand guidelines
The City Council approved on second reading the City of Pflugerville Brand Guidelines and Trademark Use conditions. The City owns licensed trademarks for the City logo, the Pf Oval sticker seen on many vehicles around town, the City Seal and the phrase Between a Rock and a Weird Place ™. Over time, these logos and phrases have been used by community groups, businesses and other entities to represent Pflugerville. The City of Pflugerville Brand Guidelines provide an outline for the permitted uses of the trademarks and outlines the appropriate colors, fonts, and graphical uses of the City’s patented and trademarked graphics.
Any community group or business currently using or interested in using the trademarked artwork should contact the city at email@example.com to complete an application and make sure that it is in compliance with the approved uses. Recognizing that the value of the trademark increases the more it is used, the City will encourage uses that are aligned with the City’s image and brand. The document outlines prohibited uses of the City's graphics including but not limited to criminal behavior; political parties or activities; obscene acts, gestures or words; or use of the documents in ways that may imply an endorsement by the City of Pflugerville. For more information, contact firstname.lastname@example.org.